Cannabis Branding Survival Guide for the Cannabis Startup
Introduction
The U.S. cannabis market attracts new business owners from all walks of life, vying for a piece of the pie. But all too often, cannabis startups have a clear vision for what they hope the brand will become without understanding the technologies needed to get there.
As our ferociously growing industry continues to evolve toward federal legalization, cannabis companies are frequently caught off guard by all the branding unknowns.
With that in mind, we’ve put together a guide to examine some of the most common cannabis branding surprises and how your cannabis startup can overcome them:
As our ferociously growing industry continues to evolve toward federal legalization, cannabis companies are frequently caught off guard by all the branding unknowns.
With that in mind, we’ve put together a guide to examine some of the most common cannabis branding surprises and how your cannabis startup can overcome them: